If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered. Of the 39% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around WeChat in the United States. social media users had heard about WeChat in the media, on social media, or in advertising over the past four weeks. In May 2022, about 2 of German social media users had heard about WeChat in the media, on social media, or in advertising over the past three months. What's the buzz around WeChat in the United States? Set in relation to the 5% usage share of the brand, this means that 60% of their users show loyalty to the brand. That means, of the 39% who know the brand, 13% use them.Īround 3% of social media users in the United States say they are likely to use WeChat again. What is the usage share of WeChat in the United States?Īll in all, 5% of social media users in the United States use WeChat. respondents who know WeChat, 15% of people like the brand. However, in actuality, among the 39% of U.S. How popular is WeChat in the United States? His most recent book, written with Paolo Magaudda, is A History of Digital Media: An Intermedia and Global Perspective (Routledge, 2018). His main areas of research are media history, the history of telecommunications and digital media history. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. He is chair of the ECREA Communication History Section. QQ is so huge, it set a Guinness world record for having the largest number of users online at the same time. That dethroned champion is QQ, which is probably the biggest social media network you have never heard of. When it comes to social media users, brand awareness of WeChat is at 39% in the United States. WeChat only this year became China’s most popular social media channel. How high is the brand awareness of WeChat in the United States?
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